“We have a strong connection with these fans already. Grammy-nominated recording artist, Cordae, who is also a gamer, will perform a live concert during the stream.Īnyone can tune into the 2022 Honda Civic reveal, which will also be streamed across its branded social media and the official website, but Hruska says that esports fans are the main target for this outreach. The 2022 Honda Civic reveal event will combine the brand’s gaming initiatives with its music-based outreach, Honda Stage. Participants listed include Benjyfishy, Bugha, MrSavage, Jordan Fisher, Dakotaz, and ChicaLive. The stream will feature a competition between the “top four” Fornite players and the “top four” Twitch streamers. Honda’s Head2Head Twitch channel is entering its third season of battle-royale-style streaming competitions. Social media allows for real-time interaction with target audiences - namely first-time car buyers under the age of 35.

It is also the only auto brand with a branded gaming channel on Twitch. Honda is currently the only automotive partner in North America to sponsor both an esports team ( Team Liquid) as well as the league the team competes in ( League of Legends Championship Series (LCS)). Reaching gamers is “critically important to the Honda brand,” he added. “Over the past two years, we’ve gone even further than just putting our vehicles in racing games,” said Hruska during a private press event that Esports Insider attended. Honda has a long history of partnering with the video games industry to promote its product to first-time car buyers. “A digital-first reveal is a perfect way to connect with gamers on their turf,” said Phil Hruska, Manager of Media Strategy at American Honda Motors. There, viewers will get the world’s first glimpse at the 11th generation Civic in its prototype form. The livestream will take place on November 17th on Honda’s Head2Head Twitch channel. Honda is targeting esports fans with a 2022 Honda Civic reveal on Twitch. It will be the first time a car manufacturer has unveiled a product this way.

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